100 Reclaimation

BANDRA WEST

LIFE INSPIRED HOMES

CODENAME

100 Reclamation

OUR APPROACH

The Marque

For the landmark Bandra West project, the identity was built around exclusivity and a perspective "beyond the ordinary". The narrative focuses on breathtaking views of the Arabian Sea and an address for "those who seek the extraordinary".

Stepping into Bandra

The Idea Behind

The 100 Reclamation

This approach was taken because the project inventory had around 101 units.

The second half was coined after the location Bandra Reclamation.

Where

the

Communication

Strikes

We built the communication strategy around "100 Reasons to Live Above the Ordinary". We systematically identified and showcased 100 points of overwhelming value - from its plethora of amenities to its unmatched connectivity. This built an undeniable case for the project, all culminating in one compelling message: the only thing missing was you.

Collaterals

The "100 Reasons" campaign was brought to life across a full suite of collaterals. This included a series of mailers, each focusing on a key pillar, like its commanding address or bespoke luxury. The narrative was seamlessly adapted for high-impact digital ads and premium print materials, creating a cohesive brand experience that reinforced the project's exclusive appeal.

Collaterals

Bringing the Vision to Life

The Think Tank

Check the Vibe