To mark Gurukrupa's entry into Juhu, the project was named Alaknanda. The brand narrative was inspired by the seamless and uninterrupted flow of the river Alaknanda, creating the core concept of a residence where "luxury flows effortlessly".
Stepping into Juhu
Where
the
Communication
Flows
To enter the ultra-luxury market with true authority, a single project launch felt insufficient. The idea was to move beyond a one-off venture and make a bolder statement.
The brochure makes the “flowing luxury” story tangible. It details the fluid architecture, bespoke residences, and 20+ amenities, using a serene visual language to immerse homebuyers in the Alaknanda vision.
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